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Using WiFi marketing to capitalise on your guest WiFi

Gain a deeper understanding of guest interactions to offer more personalized services that build loyalty and engagement. Wi-Fi marketing refers to when retailers provide free wireless internet access to shoppers in exchange for an email submission or a social media follow. Retailers then use this information to communicate messages and promotions. Use email and SMS marketing to turn new guests into loyal customers. Our built-in marketing platform gives you all the tools and training you need to grow your business.

Each ad may play in defined time of day, duration and number of impressions. Integrating with Social Media allows customers to reward the business for using free Wi-Fi by promoting the business through the different Social Media websites (e.g. Facebook “Like”, “Share”, “Check-in”). When a guest rates 4 or 5 stars, their feedback will be automatically pushed to your TripAdvisor, Facebook or Google review pages.

WiFi Marketing

NFC tags are also significantly cheaper than WiFi routers but provide limited information about customer behaviour and work only when tapped. Leverage your current investments with existing Wi-Fi hardware and business software.

Using WiFi-generated information, businesses can effectively target their customers even when they are not logged in to the network, using email, text, and other means. Information collected based on their movement and behavior while using the network provides plentiful opportunities for targeting and retargeting. For instance, you could create a marketing campaign targeted to women over 30 who visit during lunchtime hours, and send messages specifically tailored to that demographic.

AI algorithms can analyze customer data and behavior to deliver incredibly tailored content. With personalized and timely offers, businesses can witness a boost in sales and revenue. Customers who receive relevant promotions are more likely to make a purchase. As previously mentioned, the database you can obtain through a captive portal integrated to your WiFi is much more powerful compared to the audiences you can reach through social networks. Customers benefit by receiving messages targeted to their interests and preference.

WiFi Marketing Automation

But did you know that it can do much more than just provide internet access? WiFi marketing is a powerful tool that can help businesses advertise their products, gather customer info, and make smart marketing decisions. In this article, we’ll break down why WiFi marketing is a game-changer for your business.

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Upon signing-in, promote your restaurant’s social media pages or review sites to help increase your social and online presence. Alternatively, you can send connected users to your website to learn more about your business. These types of marketing campaigns are extremely effective because they take the customers’ location data into consideration.

You’ll be able to use this information to make smarter decisions for your business that drive sales and revenue. Unsurprisingly, WiFi marketing benefits both you and your customers. Offering free WiFi isn’t something you need to do simply to keep up with your competitors. Instead, it’s a strategic tool that will help you grow your business and increase your revenue. A WiFi marketing solution like GoGoGuest comes with customer journey capabilities for email marketing and SMS Marketing. This makes it super easy for your marketing and customer teams to create a consistent and personalized experience for each customer. Consumers will sign into your in-store WiFi network, reaching a splash page, which lists the terms and conditions.

With this, marketers have the ability to trigger certain actions from customers such as a buy action or to fill in a survey or write a review. Seasonal messages on special days or occasions could also be sent to customers. You are probably reading this article from a smart mobile device. A few years ago, you would have had to pay a significant sum of money to do the same thing for a few minutes or an hour. Accessing the internet from anywhere using almost any device that has a screen is now commonplace. As customer data continues to be a central focus, security and privacy measures will become even more robust to protect customer information. Read more about email capture wifi system here. Let our experts do a free analysis of your business and show you how you can implement WiFi Marketing to get 1 in 2 customers returning weekly to your business.


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